Florida Supreme Court Issues Rules on Lawyer Web Sites

The Florida Supreme Court has issued rules governing attorney web sites.  Essentially the Court has ruled that lawyer web sites must comply with all of the regulations of other advertising except for the requirement that they be submitted with a fee for prior approval.  No testimonials; no characterization of services; and no past results.  The Court seemed especially critical of testimonials, which it claims are subject to misleading the public. It is hard to reconcile this patronizing position of the court, protecting the poor consumer that is so easily fooled that he can't consider the source of a recommendation when judging its weight, with sites like Avvo that are built around the transparency of client ratings and testimonials. The bar has specifically exempted sites like Avvo from its testimonial prohibition.  So, people can say good or bad things about you online, but if you post what they say on your web site, you are being misleading to the public.  I wonder if you put a link on your site to their permitted post if on Avvo it that is also misleading?